About

About Zulah: Incense Crafted for Your Daily Rituals

Zulah is a Canadian incense company based in Markham, Ontario, founded by Indi in June 2020. We hand-dip our incense sticks in Sri Lanka.

The story of Zulah, pronounced “Zoo-lah”, began with bedtime stories of Princess Zulah and her mischievous adventures. Note that Princess Zulah was a fictional character! Seventeen years later, Zulah has evolved into a celebration of the simple pleasures, healing energy, and mindfulness tools the Universe offers on our personal journeys.

Nostalgic family scrapbook photo of Zulah founder Indi holding her baby, titled A rare moment with Mommy.

Meet Indi: Founder & Owner

Hi, I’m Indi. As a natural healer with a deep curiosity about human wellness and self-awareness, my passion is to serve our community with tools that anchor your daily rituals.

Through my travels and my own personal healing journey through divorce, I have learned to cherish the simple moments that bring true everyday joy: a child’s laughter, a vibrant sunset, and a beautifully handcrafted item. Zulah is my way of sharing those joyful, grounding elements with you. Our business is based in Markham, Ontario, Canada. Read the story of how Zulah began.
Indi, the founder and wellness healer of Zulah Canada, smiling warmly.

Why Choose Zulah Luxury Incense?

We believe that what you breathe into your space should be pure, ethical, and grounding. Every product in our collection is chosen with intentional wellness in mind:
  • Authentic Sri Lankan Craftsmanship: Our premium luxury incense sticks are proudly hand-dipped in Sri Lanka, honouring traditional, time-tested techniques.
  • Clean & Ethical Ingredients: We are strictly committed to offering incense that is 100% vegan and completely free from child labour. Our incense is made with joss powder (tree bark), wood powder to bind the mixture, a touch of charcoal to allow the incense stick to burn for 1 hour, and fragrance oil that meets IFRA standards.
  • Designed for Every Ritual: Whether you are looking to start your morning with a clear mind, cleanse your creative studio, or ground yourself during an evening meditation, we have a custom blend for your needs.

Giving Back: $1 from Every Order

Since September 1, 2026, $1 from every Zulah order goes toward sponsoring a playground build in 2027 with Million Dollar Smiles, a Canadian charity that builds playgrounds for children living with life-altering illnesses. Read the story of Zayn.

I invite you to take a gentle pause, grab a warm cup of coffee or tea, and peruse our shop to find your next wellness gem. Browse our incense sticks to find your perfect scent.
Handcrafted luxury incense sticks from Sri Lanka showing raw joss powder, charcoal, and natural ingredients.

Zulah at a Glance

  • Founded: June 2020 by Indi
  • Based in: Markham, Ontario, Canada
  • Made in: Sri Lanka, hand-dipped
  • Ingredients: joss powder (tree bark), wood powder, charcoal, and fragrance oil that meets IFRA standards
  • Burn time: about 1 hour per stick
  • Giving back: $1 from every order to our Million Dollar Smiles playground fund